TIDAL Magazine
Client:
When photographer and editor-in-chief Anna Wolf approached us to help migrate her print magazine online, she knew exactly what she needed: a website that would preserve TIDAL's distinctive aesthetics while empowering her editorial team to work efficiently.
Challenge:
Moving a print magazine online involves more than recreating layouts. TIDAL's creative director, Tida Tep, had created a sophisticated design that needed to translate to the Squarespace platform. More importantly, the editorial team needed intuitive tools to maintain their publishing schedule.
Solution:
We approached the challenge methodically, analyzing how different content types were interconnected. Through careful customization of Squarespace's platform, we created a system that preserved TIDAL's design standards while giving editors the flexibility they needed.
Typography:
The digital type system honors TIDAL's editorial sophistication. Feature Display Condensed, with its sharp head serifs and dynamic contrast, commands attention in headlines. Feature Text Regular handles long-form content with elegance, while Styrene A Regular brings contemporary edge to interface elements. This hierarchy maintains TIDAL's visual authority across all screen sizes.
Process:
Rather than presenting finished templates, we developed the system through close collaboration with TIDAL's Tida Tep. Each content type - from photo essays to profiles - received careful consideration. We documented everything thoroughly, creating video tutorials that showed editors how to maintain design standards while working efficiently.
Results:
The finished site gives TIDAL's team complete control over their digital presence. Articles flow naturally whether featuring full-bleed photography or in-depth interviews. Most importantly, editors can work confidently and independently, knowing the system will maintain the magazine.
"I've worked with the blue-eyed barbarian studio’s team on four websites. Each site was executed flawlessly, on time and with great efficiency. They are a super talented bunch—always bringing a sharp eye to the design details, and always with a willingness to problem-solve any challenge. They are hardworking, great communicators, and always deliver on schedule. And in addition to the great work, Denys provided all the hand-holding we needed—everything from video tutorials to site administration."
— Anna Wolf, Editor-in-Chief, TIDAL Magazine