The Centre on Armed Groups

Narrative architecture for an intelligence network active across the globe.

Project details

the blue-eyed barbarian:
Denys Putilin, Olena Kvitkovska

Sector:
Think Tank

Website:
armedgroupscentre.org

What we did:
Creative Direction
Website Design & Development

Year:
2025

Fonts:
Antique Legacy by Optimo Type Foundry
Untitled Serif by Klim Type Foundry

Client and the challenge

The Centre on Armed Groups works to reduce violence and end armed conflict, utilising a network of over 100 specialists across the globe providing research, dialogue, and advice. When journalists at The Economist or The New York Times need to understand what’s happening in Myanmar or Sudan, they call on the Centre’s experts.

The organisation’s output could no longer be contained on their website, which also didn’t give a holistic picture of the reach and the depth of their expert network. The site also needed to be easy to navigate and simple for their growing team to maintain and regularly update.

Approach

We envisioned the Centre holding a position between the specialized platforms where insiders and experts talk without mediation, like War on the Rocks; and media where the information has to be more accessible for the broad audience. So we tapped into both worlds to create our own design vernacular.

Information architecture

We organised the Centre’s research along two axes: thematic directions and geographic regions. Every report is also tagged with the experts who created it. This provides three pathways into the content: by topic, by region, or by expert, with the added benefit of being able to easily see the expert’s other contributions.

The homepage became a sequenced narrative, featuring research outputs, an interactive map showing where the Centre operates, along with expert commentary on who does the work and what they’re saying. Each section is structured to answer a different question, yet in combination, the sections communicate what the Centre actually is.

Design principles

Editorial hierarchy
Not every report needs to be equally weighted. The homepage leads with featured research showing breadth and current priorities. Varying image sizes signal curatorial judgment. The homepage is updated monthly to reflect new content and changing priorities.

Geographic legibility
The interactive map visualises coverage across regions and conflict zones. For an organisation whose value lies in distributed expertise, showing ‘where’ they focus matters as much as showing ‘what’ they focus on.

Structured for discovery
The themes-and-regions taxonomy now ensures years of valuable research are easily navigable. Every publication carries metadata. Whether you are a donor exploring the Horn of Africa or a journalist tracking armed group economies, you can now find relevant work easily.

Uncluttered professionalism
We worked with white space, considered typography, and restrained photo treatments to give the project credibility without it looking overly corporate.

Typography

For headlines, we chose Antique Legacy from Optimo Type Foundry. This typeface, a modern redesign of a classic Swiss sans-serif style, carries enough weight to anchor the site pages without overpowering the content. For an organisation that functions as a research infrastructure spanning 30 countries, this approach felt apt.

For body text, we chose Untitled Serif from Klim Type Foundry. Kris Sowersby deliberately designed the font for a comfortable, non-interrupted reading flow. This felt like a critical pre-requisite for a website where visitors need to work through dense research reports with ease.

Squarespace build

We used custom code to address specific challenges: search functionality, filtering across the themes-and-regions taxonomy, the integration of the interactive map, and the use of typographic treatments for metadata throughout.

The rest of the site uses native Squarespace features. The result is a platform the Centre can maintain independently, publishing new research, updating featured reports, adding expert profiles - without the need for developer support. The system can scale as the Centre’s network expands.

Results

The new site reflects the size and stature of the Centre. It is not a think tank with a few researchers producing the occasional report. It is a widely distributed intelligence network.

Whether you are a diplomat preparing for an Afghanistan briefing, a journalist on deadline reporting on Myanmar, or a donor evaluating scope, each now can find what they need. The power of the expert network is visible throughout the site. The site’s information architecture now turns a growing body of work into something tangible and coherent.