Berlin vintage furniture and art shop, room capacity
Of course it is impossible to imagine Berlin without fine art, vintage furniture and people who are passionate about both. We visited room capacity, one of the most visually delicious shops in Berlin. We spoke to Thomas Storai, who shared the business side of the "candyshop".
Location, location, location
Linienstrasse has been a part of Eastern Berlin and was never as chic as it is today. When Thomas Storai and Joern Kuschinsky opened their doors here, the street was almost empty of retail. However that changed: the street became active after room capacity launched their space. Comme Des Garcons shop, Kame Japanese bakery, bookshops, more galleries. Of course there is the influence that room capacity itself made on the trendiness of the street. Now shop gets almost all its clients from the street traffic.
Concept and execution
Joern Kuschinsky, native Berliner, and Thomas Storai, from Paris combined their backgrounds that range from Fine Art to business management to haute cuisine. They're like an adoption agency for exquisite bits of design: rare, curious and unique pieces of furniture and art. And they tell clients stories behind every object.
Second business – interior design
Storai and Kuschinskiy have recently finished making up 16 houses. It is a good addition to their main business as they do basically the same task but with a different business model. They use their taste to make interior design and decoration. And external works help to get those screenlicking pictures.
Storai shared on how the publicity started. He personally knew the journalist who by coincidence was working on an entrepreneur issue of a good German newspaper. So Storai gor interviewed because he was starting a new small business. Then, after opening, some bloggers came to write a few posts online, but nothing big. But then Korean Magazine B was producing an issue about Berlin and they stumbled upon this place. Here is what they wrote:
Magazine B is well known quality magazine with monthly circulation of 20.000 copies. Awesome start! But it does not stop there. This publication supposedly helped to secure the attention from another respected media – the Monocle magazine (80.000 copies monthly) as it was planning to make own travel guide for Berlin.
After Monocle came the blue-eyed barbarian and the story continues.