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The blue-eyed barbarian travels the world to meet some of the most authentic small businesses and brands. His aim is to collect and share their experience with the ones who are only on the beginning of the way.

Berlin vintage furniture and art shop, room capacity

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Of course it is impossible to imagine Berlin without fine art, vintage furniture and people who are passionate about both. We visited room capacity, one of the most visually delicious shops in Berlin. We spoke to Thomas Storai, who shared the business side of the "candyshop".

Location, location, location

Linienstrasse has been a part of Eastern Berlin and was never as chic as it is today. When Thomas Storai and Joern Kuschinsky opened their doors here, the street was almost empty of retail. However that changed: the street became active after room capacity launched their space. Comme Des Garcons shop, Kame Japanese bakery, bookshops, more galleries. Of course there is the influence that room capacity itself made on the trendiness of the street. Now shop gets almost all its clients from the street traffic.

 Closest building on the left is where the shop is now. Linienstrasse 150. That was 1982, former East Berlin. Picture by Udo Hesse, from his book 'Als noch Osten war'.

Closest building on the left is where the shop is now. Linienstrasse 150. That was 1982, former East Berlin. Picture by Udo Hesse, from his book 'Als noch Osten war'.

 Room capacity shop facade. Image courtesy of  witness this . Photography by Saskia Uppenkamp, Anne C. Scoffoni, Teodoro Lupo

Room capacity shop facade. Image courtesy of witness this. Photography by Saskia Uppenkamp, Anne C. Scoffoni, Teodoro Lupo

Concept and execution

Joern Kuschinsky, native Berliner, and Thomas Storai, from Paris combined their backgrounds that range from Fine Art to business management to haute cuisine. They're like an adoption agency for exquisite bits of design: rare, curious and unique pieces of furniture and art. And they tell clients stories behind every object.

Sometimes it hurts to let go, but without you where would all this lovely stuff go? And nothing gives us more pleasure than seeing you fall in love with something we found in some obscure place that seems to have your name written on it.
— roomcapacity.de

Second business – interior design

Storai and Kuschinskiy have recently finished making up 16 houses. It is a good addition to their main business as they do basically the same task but with a different business model. They use their taste to make interior design and decoration. And external works help to get those screenlicking pictures.

Got noticed

Storai shared on how the publicity started. He personally knew the journalist who by coincidence was working on an entrepreneur issue of a good German newspaper. So Storai gor interviewed because he was starting a new small business. Then, after opening, some bloggers came to write a few posts online, but nothing big. But then Korean Magazine B was producing an issue about Berlin and they stumbled upon this place. Here is what they wrote:

Magazine B is well known quality magazine with monthly circulation of 20.000 copies. Awesome start! But it does not stop there. This publication supposedly helped to secure the attention from another respected media – the Monocle magazine (80.000 copies monthly) as it was planning to make own travel guide for Berlin.

 The Monocle Travel Guide, Berlin.  Link .

The Monocle Travel Guide, Berlin. Link.

 Article of room capacity in the Berlin Guide

Article of room capacity in the Berlin Guide

 
 

After Monocle came the blue-eyed barbarian and the story continues.

the blue-eyed barbarian