Legnoprom - Alpi designer wood in Ukraine
Italian brand ALPI is the most famous brand of designer wood in the world. With collaborations with celebrity designers the brand was able to stay relevant for 50 years.
The brand struggled to create clear and relatable positioning and to communicate it to Ukrainian market. Alpi brand is poorly known in Ukraine and its design became somewhat outdated.
We created a strategic positioning roadmap for a brand. The details are closed, but the first execution stage was to level up its digital communications.
We created a new website, filled with visuals and copy which resonate with target audience.
Our new logo showed the modernity and variety of designs.
We have created a well-shot database of woods for designer to use in their visualizations. It was downloaded more than 4000 times and over 1000 designers subscribed to get updates.