The largest photostudio in Ukraine needed an effective name and a logo.
The competitive analisys showed that the only and the biggest advantage of this studio is its size. Clients often want to shoot in a few different and interesting rooms in one day. So the biggest photostudio will be able to satisfy many stuggling customers.
The final name is ".big"
This name resembles file extensions like .jpg or .raw, that are very familiar to everyone with a camera. A whole field of branding opportunites opens up to use this connection. For example, such slogans and taglines as: "a new extension for your pictures.big", "that one photostudio.big", "20 rooms for shooting.big", "open 24/7.big"
The logo is created to create an illusion of a huge size around the name of .big. Bright crescent points to the associations specially for photographers. It may look like aperture or camera lens.