journal of authenticity

The blue-eyed barbarian travels the world to meet some of the most authentic small businesses and brands. His aim is to collect and share their experiece with the ones who are only on the beginning of the road.

The blue-eyed barbarian manifesto


The important things are the ones that we interact with every day. They give us sence and some room for thought. In this new world order of automation and industrial manufacturing those little emotional touches fill our lives.

Think of what we touch every day. A phone, a toothbrush, a towel, coffee, bread, marmalade, a shirt, pants, socks, shoes, a briefcase, a bike, watches, glasses, a workdesk, a chair, a pen, a computer, lunch, drinks, furniture, a teacup, a lamp, a shampoo, body oils, sleeping wear and a clock. We believe the quality of life is created in appreciating these subtle, barely noticeable touches.

Yes, it is Epicurean a bit, but in a new way. We value not only the sensorial part of a thing, but the origin, the story of its creation. We value people who stand behind every product, their feeling and a sense of life. It's the acceptance of a unique part of their soul, that we are really getting from their work. And everyone can usually intuitively feel if a person puts soul in his work. 

This is the blue-eyed barbarian manifesto. We encourage you to remember it and support independent creators in any possible way.