Journal of authenticity

The blue-eyed barbarian travels the world to meet some of the most authentic small businesses and brands. His aim is to collect and share their experiece with the ones who are only on the beginning of the road.

The blue-eyed barbarian manifesto


Everything we have has its own story. A story of why we have it, a story of why it was made, a story of having it. Think what you touch during a day. A toothbrush, a towel, coffee, a shirt, pants, shoes, a briefcase, and so on. We believe the quality of life is very connected to the authenticity of what we interact with.

We value a thoughtful design of a product, when we understand what intent was put in. We value the origin, the story of its creation, when it is ethical and sustainable. We value the people who stand behind every product, their sense.

This is the blue-eyed barbarian manifesto. We encourage you to spread it and support independent creators in every way.