If a business wants to grow retaining authenticity we suggest automating as much as possible. In this piece, we briefly explore modern marketing optimization practices and tools to prepare a business for authentic growth.Read More
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One of the most effective PR and marketing tools for interior design business is getting consistently published in press. When you have just got started making professional photos the media wouldn’t knock on your doors. You have to do some first steps to start relationships. This article will lead you through the process.Read More
Lighting manufacturer Anglepoise that makes iconic lamps collaborated with a designer Paul Smith on a special-colored collection. It is only one type of creative collaborations. In this article I examine many styles available to authentic businesses.Read More
Eric Landon from Copenhagen pottery design studio has amassed a huge following online supposedly due to his beautiful videos of the making process and wonderful shapes that he gets in the result.Read More
Authentic eyewear brands aim to distance apart from others and communicate their unique style. This makes their digital visual special among mass-market brands. Also they usually are constrained by financial reasons and therefore create for innovative and effective solutions. Here’s a brief case study of some European eyewear brands.Read More
The blue-eyed barbarian spreads the best practices of modern marketing and design for independent businesses. I travel the world to meet great entrepreneurs, collect their stories and try to make sence of what helped them succeed.
A.D.Deertz is a menswear independent brand from Berlin that can teach us a lot about freedom, ethics and community. Being a 15-year old business it has seen a lot and has tried a lot. The blue-eyed barbarian asked a designer and founder Wibke Deertz to share her path as entrepreneur
Dahlman has been making high-quality leather goods in the heart of Copenhagen even since it was founded by Master Saddle Maker Wilhelm Ludvig Dahlman in 1807. We traveled to Copenhagen to speak to Jeppe Dencker about the revival of the heritage brand.
Miguel Barral created one of the most interesting sunglasses brands in Portugal. His classic models manufactured the old-fashioned way attract trendy clients not only in Portugal but in Berlin and Paris too.
Ten years ago Ulla Welinder started Cinnober, a stationery and books shop in Copenhagen. Books are meticulously selected amongst international visually inspiring editions. Calm vibes are obvious immediately as you take your stairs down to the shop. We explored how Welinder built this sanctuary, how she finds time for excellent mailings and where the business is moving next.
The new wave of Italian businesses is up. They are well-connected globally while being a part of a vibrant local life. Turinese Muta is a great incarnation of that.
"We value the people who stand behind every product, their feeling and a sense of life. It's the acceptance of a special part of their soul, that we are really getting from their work. And we can intuitively feel if a person puts his soul to his work."