5 Ways To Grow Your Business With A Compelling Marketing Strategy
Original URL: LinkedIn
Your marketing strategy is perhaps the most important aspect to growing your business. You can do everything else right, but if you are not getting your message out to your prospective customers in a coherent and consistent manner, not much else matters.
Here are 5 ways to create a marketing strategy with a "clear and powerful message" that should compel your prospect to take action:
Answer the Fundamental "W Questions”.
Who are you targeting?
What is your message for them?
Why should they buy from you?
Where will you reach them?
What venues will you target?
1. A good way to start this exercise is by answering the “what’s in it for me" question.
It is absolutely critical that the WIFM question is answered up front. In order for your prospective customers to even pay attention to the rest of your message, you must tell them right up front what they will expect to gain and how you are going to solve their problems. In this post, we put right up front what you can expect to gain - Business Growth. If we are trying to reach businesses who want to grow, they should know what to expect and will read the post.
2. Create a Compelling Message that Tells your Story.
This message is the foundation of your marketing strategy and it can take a long time to get it right. When you are done, it needs to fit on a billboard or in the case of online a "Headline" - Less than 7 words and able to be captured in the blink of an eye. Who are you, what do you do, why consumers should care and a clear call to action. It may take many hours and iterations but when you get it right, you will know it.
3. Create a Marketing Plan and Budget - Decide where you want to focus your energy.
How important is traditional advertising? Do you want to be on the air, on billboards, online, where will you get the best return on investment for the dollars you expect to spend on marketing? Create a healthy budget up front. Again, if you don't get this part right, little else matters!
4. Focus on Consistency.
Whatever strategy you decide upon, do it right and do it often. Be sure your "compelling message" is a "clear and powerful message" and get it in front of your prospective customers on a regular basis.
5. Do Not Confuse Marketing with Selling.
You do however need to create a sales plan. Marketing by itself will not sell your product. You will need a way to attract your prospective customers — that is marketing. You will then need a way to convert their interest into revenue. You will need to be sure that you have developed the appropriate strategy and plan for both.