Helge Flo is the founder and designer of Kaibosh, one of the most inspiring conceptual eye-wear brands for us. While the brand was born in Bergen, Norway, it now owns stores and offices in Oslo, Copenhagen, Aarhus and Warsaw. Kaibosh wants to change how people wear eyewear: "People buy a frame once in 3 years. There is no other garment that you wear for 3 years, nothing." The idea is to sell not one frame for 300 Euro, but three frames for 100 Euro each. That way people will be able to self-express more naturally.